Industry
B2B Construction + Residential Services
Duration
12 months
Monthly Spend
$5,000 (Google Ads: $2,000 | Meta Ads: $3,000)
Campaign Goal
Brand Awareness + Lead Generation
Target Area
Calgary + 150 km surrounding radius
The Challenge
ASAP Concrete Cutting & Coring, a local leader in precision concrete services, faced a visibility gap in a highly competitive B2B construction landscape. While the company was trusted within contractor circles, it struggled to reach new audiences — particularly homeowners, renovators, and builders searching for specialized cutting and coring services online.
The client needed a partner who could:
Our Approach
Brand Mamba developed a full-funnel advertising strategy designed to dominate search results and social feeds in the Calgary region. We built tailored messaging for two core segments — construction professionals and residential property owners — and aligned each channel to their specific intent and behavior.
Key Actions
The Results
Over the course of a year, ASAP Concrete Cutting & Coring achieved record-breaking lead volumes and returns:
Our advertising efforts not only strengthened brand visibility in Calgary but also expanded ASAP’s reach to home builders, commercial developers, and renovators, establishing the company as a recognized and trusted name across multiple construction sectors.
Business Impact
Through consistent targeting, refined ad creatives, and continuous optimization, Brand Mamba transformed ASAP Concrete Cutting & Coring’s digital presence into a sustainable lead-generation engine — proving that even niche B2B service brands can achieve massive ROI with the right performance marketing mix.
