Services Provided
Local Event Promotion
Audience Targeting via Social Media Network
Challenge
Both brands wanted to promote their products in Amritsar but didn’t know how to access or attract the right gaming audience.
What We Did
We executed a series of pop-up events featuring a Mountain Dew–branded gaming truck. Visitors could enjoy a Mountain Dew and play Xbox titles — including Forza — inside a fully customized gaming experience.
Using our existing social media network, we promoted the activation to the exact audience most likely to attend: gamers, youth communities, and entertainment seekers.
Outcome
The event achieved strong footfall, giving both brands organic visibility and direct engagement with their ideal consumer groups.
